Hey, I’m Hrishti. I help create experiences and spaces that talk.
Bili Hu
ROLE
Brief
The proposal suggests the establishment of pop-up temporal retail units for Bili Hu Coffees, aimed at promoting product and brand engagement during external events. These units will serve as coffee counters at private residences and offices during special occasions such as milestone birthdays and weddings, where coffee will be freshly brewed and served.
Concept
Bili Hu’s pop-up store is designed to embody the rich coffee heritage of Chikmagalur, drawing from local culture through the integration of an intricate Kolam pattern within the spatial layout and branding elements. The design language combines a refined palette of black, red, and white, complemented by marble finishes and warm wooden flooring to create a luxurious yet rooted atmosphere. The space is conceived as an immersive retail experience, where customers engage with traditional brewing methods and curated storytelling, celebrating the origins of Indian coffee while situating it within a contemporary and experiential retail setting.
